Google published an internal interview on its Search Off the Record podcast with John Mueller and Lizzi Sassman (who you know) and Irina Tuduce from the Google Shopping team. Irina Tuduce has been with Google for 18 or so years and she provided a super technical overview of Google Shopping and Merchant Center.
If you work with Shopping or Merchant Center, either organically or through Google Ads, it is worth a listen to.
Here is the interview you can listen to on YouTube:
Here are some high level topics covered in this:
Merchant Center accounts let you do more, such as:
Here are some of the differences outlined between Schema.org Markup vs. Merchant Center Feeds:
Search Console connects with Merchant Center, offering the “Merchant Listings Report” which checks your schema.org markup for shopping results and highlights any issues.
Price Discrepancies: If the price on your website doesn’t match the price displayed in search results, it could be due to:
And Google Shopping Policies: Publicly documented policies outlining what can and cannot be sold through Google Shopping results. These may vary by country.
Here is the transcript if you want to read it.
Forum discussion at X.
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I have always been an avid shopper; my mother used to joke that the gene had been passed straight down from her mother – some of whose beautiful clothes I use