In some ways Toro is still benefiting from the Tiger golf boom. According to Funk, 20 to 25 years is the typical life of a golf course irrigation system. But courses that are replacing equipment will benefit from technology investments Toro has made in irrigation products and in electric, connected and autonomous strategy.

Toro’s Lynx irrigation systems keep course superintendents and irrigation technicians more informed and updated on their systems with mobile and cloud-based computer systems.

“We’re working towards making our irrigation systems more connected with our equipment,” Funk said. “So you can envision a future state where where they talk to one another and and the irrigation system may automatically come on or turn off as equipment is approaching or leaving a particular area.”

Golf equipment and apparel companies are also benefiting from the new golf boom. Take Acushnet Holdings, a Massachusetts-based company that owns two big golf brands, Titleist and FootJoy, the later a shoe and apparel line.

The consensus among analysts who cover Acushnet is that its annual revenue will grow to $2.6 billion in fiscal 2026, up 10.3% from 2023′s annual revenue of $2.3 billion.

“As the US population ages, we expect to see sustainable growth in rounds played, amplified by growth in new entrants, ensuring steady demand for golf (original equipment manufacturers) ahead,” Randal Konik, an analyst at Jeffries Group, wrote in a recent note about Acushnet.