One of golf’s most popular customer reward programs has gotten an upgrade.

The Troon Card has officially run its course after 27 years, with the world’s largest golf management company unveiling a new, comprehensive benefits program – Troon Access – to take its place. Troon Access provides advanced booking, preferred pricing and other savings at over 150 Troon-affiliated U.S. facilities, among them popular destination properties such as Kapalua (Maui, Hawaii), Troon North (Arizona), and Gamble Sands (Washington).

The former Troon Card program offered 28 different types of cards, among them state, regional, and national affiliations. While the previous was popular with thousands of golfers, whether nationally or in golf-rich states with a wealth of Troon-operated facilities like Arizona and Florida, the new program consolidates a wide range of expanded benefits under just two national tiers: Access and Access+.

The new loyalty program is part of a broader investment in Troon’s digital transformation.

As the U.S. golf industry enjoys sustained gains in participation and play, Troon has built on its own continued growth with the launch of a newly designed website and the formation of Troon Digital, a team tasked with leveraging technology to improve golfer experiences as well as operations at the expanding portfolio of facilities the company manages nationwide.

Troon President and CEO Tim Schantz said the latest changes represent a “major leap forward for enhancing the pre-golf guest experience,” as the new website features a booking engine that seamlessly integrates with NBC Sports Next technology (like GolfNow and TeeOff).

“These innovations make it easier for golfers to search for and make tee times, while providing greater value and flexibility for those passionate about the game and playing at Troon-affiliated courses,” Schantz added.

Both loyalty program tiers provide consistent year-round value with preferred pricing. Golfers can access their tee time benefits up to 60 days in advance and Access+ members will receive larger savings within a 3-day booking window. In addition to tee time savings, users are eligible to play in member-only events and access exclusive partner offers from brands like Avis, Ship Sticks, and more.

At launch, approximately 40% of Troon’s daily-fee public and resort properties have opted in to the new loyalty program and the company said it expects that number to grow in the coming years.

Among the benefits of the programs:

Troon Access ($199 annually)

• One membership card – Valid at ALL Troon participating courses
• Up to 15% off best available rates up to 60 days in advance at all participating courses

Troon Access+ ($349 annually)

• One membership card – Valid at ALL Troon participating courses. In essence every card is now a national card offering Access+ members more favorable rates and access at 150+ participating locations
• Up to 15% off the course’s best available rates up to 60 days in advance
• Up to 50% off for tee times booked within 78 hours in advance
• Invitations to member-only events and experiences
• 10% off Golf Shop merchandise at participating courses
• 35% off Avis car rental discounts, special partner discounts and more

In a golf-rich market like Phoenix-Scottsdale in Arizona, for example, local or visiting golfers who are part of the new loyalty program can book rounds at Troon courses like Ak-Chin Southern Dunes, Boulders Resort & Spa, Foothills, Lookout Mountain, The Phoenician, The Westin Kierland Golf Club, and Troon North at up to 50% off their regular rates.