Price: $14.99 each

Available: Feb. 15

Watch the best free throw shooters in basketball, and you’ll notice they always bounce the ball a specific number of times, maybe tug on their shirt sleeve or spin the ball in their hands a certain way every time. The most consistent tennis players also go through the same routine before every serve, every time, and elite golfers tend to waggle the club, breathe, and look at the hole the same number of times before they hit a shot.

To increase their consistency, golfers also need to hold and grip the club the same way every time, and eight years ago, Golf Pride released the first Align grips to help players at every level do it. That grip has an elevated ridge that makes it easier to put your hands in the same place before every shot and maintain a sense of where the face of the club is pointing.

Now, Golf Pride has released the Align Max, a new technology available on the popular MCC and MCC +4 grips. This technology will make it even easier to find the ideal grip location and hold the club in the ideal position every time.

The Align Max grips feature a red ridge that is firmer and 25 percent higher than the ridge in the original Align grips, making it feel significantly more noticeable in your fingers, regardless of how you hold the club. In the address position, when the clubface is behind the ball, golfers will get a clear sense of where that ridge is in relation to the club’s face, which should make it easier to bring the club back to that same orientation on the downswing and create more consistent shots.