Generative AI enhances Cricket Australia Live app

Posted by author January 31, 2025 Cricket

Spread the love

The AI Insights matchday companion feature is powered by Microsoft’s Azure Open AI Service and HCLTech’s front-end and API development support. Credit: Gorodenkoff/Shutterstock

Cricket Australia, in collaboration with technology companies HCLTech and Microsoft, has integrated generative AI into the Cricket Australia Live app to enhance fan engagement.

The AI Insights matchday companion feature offers text-based updates, providing narratives and insights beyond live scores.

This feature is powered by Microsoft’s Azure Open AI Service and HCLTech’s front-end and API development support.

Debuting at the Day-Night Test at the Melbourne Cricket Ground during the CommBank Women’s Ashes series between Australia and England, the AI Insights matchday companion is available to all users of the Cricket Australia Live App.

Cricket Australia chief executive officer Nick Hockley said: “We are very excited to partner with both HCLTech and Microsoft to create brilliant experiences for our fans by enhancing the CA Live app.”

“Our aspiration is to be a world leader in the way sporting codes bring fans closer to the game through digital technologies and we’re thrilled to launch this latest innovation at the CommBank Women’s Ashes Day-Night Test.”

Access the most comprehensive Company Profiles
on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free
sample

Thank you!

Your download email will arrive shortly

We are confident about the
unique
quality of our Company Profiles. However, we want you to make the most
beneficial
decision for your business, so we offer a free sample that you can download by
submitting the below form

By GlobalData

Tick here to opt out of curated industry news, reports, and event updates from Verdict.

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The AI technology identifies key narratives, player performances, and milestones, providing insight on on-field events.

This initiative is part of Cricket Australia’s ongoing partnership with HCLTech, which began in 2019, focusing on transforming the organisation’s core API platforms.

In 2023, Cricket Australia extended its partnership with HCLTech for another five years, with latter continuing as the Official Digital Technology Partner.

The collaboration has included projects such as TechJam, a crowdsourcing initiative to develop tech solutions for cricket.

HCLTech executive vice president and country manager, Australia and New Zealand Sonia Eland said: “By harnessing the power of GenAI, we have the ability to reimagine the way fans engage with sport.”

“HCLTech has partnered with Cricket Australia for several years through our long-term role as the sport’s Official Digital Technology Partner, but our collaboration with Microsoft will further enhance the digital experience. Ultimately, our goal is to bring cricket fans even closer to the action.”