First impressions are important in so many aspects of our lives. But in sports, the introductory press conference is vital for a new coach.

Win the press conference and a coach will likely earn some benefit of the doubt. A bad opening presser could form an impression that sticks throughout a coach’s tenure. Sure, wins and losses mean ultimately far more. But that first impression goes a long way.

New Jacksonville Jaguars coach Liam Coen provided a reminder of that with the awkward moment he created during his introduction on Monday. Coen attempted to do the “DUUUVAL!” chant popular among Jaguars fans to represent Jacksonville’s home county, and it immediately became infamous.

To be fair to Coen, trying to simulate a chant that’s yelled in a stadium, at a quieter tone amid the closed setting of a press conference, wasn’t setting him up for success. Yet he also could have just gone all-in with the chant. Would it have looked silly? Almost certainly. But it wouldn’t have felt as awkward and probably wouldn’t continue being mocked days later.

Coen’s cringy moment now joins a list of coaching press conferences that will likely be remembered for the wrong reasons. (Of course, no one will care if he’s the man who turns the Jaguars’ fortunes around.) Years later, these are still frequently referenced among sports fans and media. This is not an all-encompassing list, but rather 10 of the most memorable over the years.

Adam Gase: New York Jets, 2019

Adam Gase probably established the gold (or rust) standard for infamous coaching press conferences with his odd affectations while being introduced as the Jets head coach in 2019. As the presser began, Gase’s eyes frequently opened wide and darted back and forth, making him look extremely uncomfortable and as if he wasn’t quite in control of his movements.

Perhaps Gase was reminding himself to take in all of his surroundings, recognizing that this was a special moment for him, perhaps the pinnacle of his career. Maybe he was trying really hard not to blink.

Regardless of the reason, Gase’s behavior bode poorly for a tenure during which he compiled a 9-23 record, and is still being pilloried six years later.

Dan Campbell: Detroit Lions, 2021

Few knew what to think of Dan Campbell when he was introduced as Lions head coach. He had a 12-game stint as interim coach with the Miami Dolphins and had never been a coordinator, usually the stepping stone to a head coaching job.

But to Campbell’s credit, he didn’t spout the usual platitudes about what kind of team he would build and how it would play.

This wasn’t a wrestling promo, nor a warning that the Lions would soon become a team of violent animals. He was talking about a mindset, one reflected in Detroit’s turnaround from 3-13-1 to 15-2 during his four seasons thus far.

Herm Edwards: New York Jets, 2002

Some coaches made headlines long after they were introduced. One of the most memorable was Herm Edwards, who made a remark during his second season as Jets coach that has stayed with him more than 20 years later.

After a 2-5 start, Edwards was asked if he thought the team felt like the season was over, leading to a legendary rant.

Mike Gundy: Oklahoma State, 2007

Mike Gundy lashed out at a reporter who wrote a story about quarterback Bobby Reid losing the Cowboys’ starting job and was seen being fed by his mother before a team flight. The coach was incensed that a 21-year-old was being criticized.

John Beilein: Cleveland Cavaliers, 2020

John Beilein shocked the basketball world when he left Michigan for the Cavaliers in May 2019. He soon showed that his coaching style was better suited for college athletes than professional players. But he also demonstrated a lack of judgment when reportedly telling his team during a film session that they were no longer playing “like a bunch of thugs.”

Beilein met with reporters to say that he intended to say “slugs,” which didn’t reflect how hard they were playing. However, few seemed to accept that explanation and the Cavaliers’ performance did not improve. Beilein resigned as coach after just 54 games.

Jim Mora: Indianapolis Colts, 2001

Unlike most coaches whose outbursts are intended to defend their team or their job, Jim Mora questioned the Colts’ chances of making the playoffs following a 40-21 loss to the San Francisco 49ers, in which Peyton Manning threw four interceptions. Don’t blame the defense for that loss, said the coach.

A local TV reporter then mentioned that the Colts, at 4-6, would have to win their remaining six games of the season to make the playoffs. That led to a succinct tirade that continues to be quoted and referenced more than 20 years later.

The Colts went 2-4 in those six games and did not make the playoffs at 6-10 overall. Mora was fired after the season.

Dennis Green: Arizona Cardinals, 2006

Much like Mora five years earlier, Dennis Green was upset over his team letting its opponent off the hook with poor play. After a Monday night matchup in which the Cardinals blew a 20-0 lead and eventually lost 24-23, Green blew up when asked how they could lose despite intercepting Rex Grossman four times.

The diatribe was especially surprising from the normally mild-mannered Green. But perhaps he knew what was coming. The Cardinals went 4-6 in their final 10 games, finishing 5-11, and Green was fired after the season.

Hal McRae: Kansas City Royals, 1993

It wasn’t the end, but it was probably the beginning of the end for Hal McRae as Royals manager. Following a 5-3 loss to the Detroit Tigers that dropped Kansas City to 7-12, McRae had a meltdown while meeting with reporters in his office.

What set him off was a question about a pinch-hitting decision that he didn’t make.

McRae then stood up and began throwing objects — a drink, a rotary phone and an object believed to be an ashtray — from his desk, continuing to rant at reporters and his players.

Brian Kelly: LSU, 2021

College football coaches have to demonstrate that they understand traditions and the communities they’re joining. That’s likely why Brian Kelly affected a Southern accent upon introducing himself to fans upon becoming the head coach at LSU.

Kelly, a Massachusetts native, had a curious twang to his voice at a basketball game after being hired. The way Kelly said “family” particularly raised eyebrows.

Kelly later admitted while joining the ESPN telecast of the Tigers’ Texas Bowl matchup that he faked his accent.

Tommy Lasorda: Los Angeles Dodgers, 1978

Cubs manager Lee Elia wins the award for most NSFW tirade by a major league manager to reporters. However, a close second is probably Tommy Lasorda’s postgame rant in 1978 . The gathered media likely would have been relieved to deal with something cringy by comparison.

The Dodgers lost to the Chicago Cubs, 10-7, squandering a 7-5 lead due in part to Dave Kingman hitting three home runs. Asked for his opinion of Kingman’s performance, Lasorda then erupted with a torrent of profanity.

That wasn’t the end of it, either.

On the bright side, the Dodgers finished 95-67 that season, but went on to lose the World Series to the New York Yankees in six games. Lasorda’s rant in May might be remembered more than his team’s record.

The NSFW category: Lee Elia, Chicago Cubs, 1983

Elia’s rant could arguably be considered the best of all time. It came after the Cubs blew a 3-1 lead late against the Dodgers, and Cubs fans were heckling players after the game. The late Chicago radio reporter Les Grobstein captured the expletive-laden audio, where Elia lost it at the fans.

Listen at your own risk here.