Already a fixture in North America, the invite-only summit will stage its inaugural European event at one of London’s top soccer venues
The Fitness Technology Summit is expanding to Europe, heading to London this summer thanks to a partnership between event organizer ALTA Technology Group and LeisureLabs, a U.K.-based digital agency for fitness and wellness brands.
The Fitness Technology Summit Europe 2025 will be held June 24-25 in London at Stamford Bridge, the stadium of Premier League soccer club Chelsea FC. It marks the first event staged outside of North America for The Fitness Technology Summit, an annual event that’s centered around the intersection of fitness and technology.
“We are thrilled to partner with the LeisureLabs team to bring The Fitness Technology Summit to the U.K. Europe has a dynamic and fast-growing fitness technology sector, and LeisureLabs are leading the way in this market,” said ALTA managing partner Al Noshirvani. “We are confident this event will provide an invaluable opportunity for networking, knowledge-sharing and innovation.“
First held in 2012 (then called the Motionsoft Technology Summit), The Fitness Technology Summit brings together industry leaders, entrepreneurs and key decision-makers for a day of high-level discussions on pressing topics and trends, along with networking opportunities. Every year, the Summit also supports a charitable cause. Past partners include the Wounded Warrior Project and Back on My Feet, among others.
Last year’s event, staged at Caesars Palace in Las Vegas, was held in concert with Augie’s Quest BASH, an ALS fundraiser in honor of Augie Nieto, the late founder of Life Fitness. During the event, 24 Hour Fitness founder Mark Mastrov was honored with the first-ever Augie Nieto Fitness Legacy Award.
In line with previous events, The Fitness Technology Summit Europe 2025 will be invite-only, according to organizers. The London event’s advisory panel includes PureGym’s Andy Caddy, Third Space’s Steven Dick, David Lloyd Clubs’ Mark Williams, The Gym Group’s Milan Juza and The Retention Guru’s Dr. Paul Bedford.
“We’ve long been supporters and fans of The Fitness Technology Summit, and we believe that there is a clear need in the European market to create an environment where fitness and technology leaders can connect, collaborate and drive the future of the industry together,” said LeisureLabs founder Alex Peacock. “We’re delighted to be working with the team at ALTA to make this a reality, and we can’t wait to welcome the industry’s brightest minds to London.”
The U.K.’s fitness market is growing fast, valued at £5.9 billion ($7.6 billion) in 2024, according to a recent report. There are over 10 million gym memberships in the U.K. as high-value, low-price (HVLP) operators like PureGym see success, but also premium, boutique fitness brands like 1Rebel.
Following June’s event in London, The Fitness Technology Summit will host its 2025 North American event in Chicago this fall, set for October 13-15 at the InterContinental Hotel.
Excited to attend more fitness and wellness events? Register here for the ATN Innovation Summit 2025, a can’t-miss two-day event to be held on June 17th and 18th in New York City featuring the biggest names, brands and ideas across fitness, health and wellness.
