FanDuel appointed Michael Shiffman as senior vice president and executive producer for FanDuel TV. In this role, Shiffman will report to president of sports Mike Raffensperger and be responsible for leading the creative and operational direction of FanDuel TV’s sports and racing programming, overseeing all aspects of production and content strategy, and ensuring the delivery of innovative and engaging content for a diverse audience of sports and horse racing fans.

“We are thrilled to welcome Michael to FanDuel,” Raffensperger said. “Throughout his career, he has led countless high-profile productions for the industry’s most distinguished shows, programming and live events. His invaluable experience and keen expertise were the perfect fit to maintain FanDuel TV’s continued growth and elevate the network’s opportunities as a leading player in sports betting media.”

Shiffman joins FanDuel from ESPN, where he served as senior vice president of production and was responsible for orchestrating the editorial vision, planning and budget for a variety of live-game and studio productions. In addition, he directed multi-channel strategies to ensure the planning and creation of engaging content across platforms to maximize audience results and oversaw ESPN’s digital content.

During his 24-year career at ESPN, Shiffman regularly led marquee studio shows including SportsCenter, College GameDay Basketball, NFL Primetime, NBA Countdown and The Jump and oversaw productions around marquee live events such as the NBA finals, WNBA finals, NCAA women’s national championship game, the NBA bubble in Orlando, NBA and WNBA drafts.

A four-time Sports Emmy Award-winning producer, Shiffman earned a degree in broadcast journalism at Miami (Ohio) University. He is a passionate New York sports fan with allegiances to the Knicks, Giants and Mets, but most of all, appreciates any team or athlete whose accomplishments make great content that resonates with fans.