COLUMBUS, Ohio (WSYX) — As sports betting continues to gain popularity, gamblers are increasingly turning to artificial intelligence (AI) for an edge.

Rob McDole, a researcher at Cedarville University, has been studying AI’s potential applications, including its use in gambling.

“We can use AI to predict things and predict probabilities,” McDole said. He explained that bettors can input statistics for their favorite teams or players into AI programs like ChatGPT, which can then generate probabilities to inform betting decisions.

However, McDole cautioned that the use of AI in gambling is a “zero-sum game,” with casinos and sportsbooks likely employing similar technologies to maintain their advantage. “It’s just this continual back and forth in terms of a betting arms race if you will with AI,” he said.

Derek Longmeier, the Executive Director of the statewide organization Problem Gambling Network of Ohio, noted an increase in calls to the state’s problem gambling hotline, with younger individuals seeking help since the launch of sports betting. The organization is also utilizing AI to better assist problem gamblers by providing nuanced responses to hotline calls.

Despite the growing interest in AI for sports betting, both McDole and Longmeier emphasized that long-term success in gambling remains elusive. “You should know that the odds of you winning are not as great as the house winning,” Longmeier said. “The focus should be on having fun and not trying to make money.”

McDole agreed, stating, “It’s always been, and most likely, the house is going to win.”

Attempts to reach Penn Entertainment and Caesar’s, which operate sportsbooks in Ohio, for comment on their use of AI were unsuccessful.

If you need help or know someone who may be impacted by problem gambling, contact the helpline at 1-800-589-9966 or online here.