The basketball world is buzzing with debate over FIBA’s upcoming rule change that will require players to pay agent fees directly, set to take effect on February 1, 2025. This decision could be a game-changer for African players, redefining player-agent dynamics while challenging the growth and stability of emerging basketball ecosystems across the continent. While this change is part of a broader push for global standardization, its impact may be most deeply felt in Africa, where professionalization is still taking root.

African players often navigate complex international landscapes and already face significant challenges off the court. Adding the responsibility of agent fees introduces new layers of financial and logistical complexity. Will this rule empower players by fostering stronger relationships with their agents, or could it inadvertently stifle Africa’s growing influence in global basketball markets?

In an interview with Forbes.com, El-Kahky Ahmed Kamal Aly Abdallah, a licensed FIBA agent and founder of Sincerity Marketing Services, shared his perspective on the recent rule change. Based in Egypt, Abdallah represents a diverse roster of players from Africa, Europe, Asia, The Middle East, and the USA. His clients include CJ Maran from Australia, who has experience in the NBL 1 League; Makhtar Gueye from Senegal, who has BAL experience and competed in the 2024 NBA2K Summer League with the Atlanta Hawks; and Sleem El-Essawy from Egypt. Notably, all three players attended the BAL Combine. Drawing from his experience, Abdallah provides valuable insight into how this regulation could shape the future of African basketball talent.

The Challenge of Managing Off-Court Responsibilities

Under the new regulation, players are required to pay agent fees directly, which are typically 10% of their contracts as stipulated by FIBA’s internal regulations. While this percentage may seem small, it adds complexity for players who may not have experience in managing business affairs. Abdallah emphasizes the potential strain this shift can cause, noting how it could divert players’ focus away from what they should concentrate on—basketball, training, and practice—and instead shift it to business matters off the court:

“A lot of players reaching out to me are facing challenges in managing their business affairs. This change shifts their focus away from their primary responsibility, which is to concentrate on basketball, training, and practising.”

In a developing market like Africa, where professional sports infrastructure is still growing, these off-court challenges could become even more pronounced. Limited resources and expertise may hinder players from effectively navigating complex business negotiations or complying with the new regulations.

Stifling Player and Agent Autonomy

The proposed rule change may hinder the flexibility and autonomy of African players and agents when negotiating contracts that address their specific needs and market conditions. In Africa, where building trust and fostering long-term relationships are crucial, rigid regulations could restrict agents’ ability to create customized agreements for their clients. This limitation might impede players’ development and reduce opportunities for professional representation that reflects the unique demands of their respective countries or leagues. In a market that is still evolving, such restrictions could slow progress toward a more personalized, client-focused approach, ultimately weakening the player-agent relationship.

Will Players Cut Out Agents?

Some players may consider bypassing agents entirely to avoid the 10% agent fee, choosing instead to negotiate contracts directly with clubs. Abdallah recognizes this trend, stating, “I expect that players who want to maximize their gains might go directly to the clubs and coaches to negotiate their contracts. This is already happening.”

However, this strategy comes with significant risks. Without an agent’s expertise, players might end up with unfavourable contract terms or get caught in disputes over payment obligations—an ongoing issue in some leagues. In Africa, where financial challenges are common, this situation could worsen. Eliminating the option for clubs to pay agent fees may lead to fewer players being able to afford professional representation, thereby limiting their visibility and opportunities for international career growth.

Increased Financial Strain

Many African athletes already face financial hardships that complicate their journey to professional success. For many players, agent fees are often subsidized by the clubs, providing crucial support. Without this option, players may struggle to afford the representation they need to secure better contracts or endorsements. This financial strain could further restrict African players’ access to opportunities in global markets, undermining their ability to showcase their talents and advance their careers. Standardizing financial practices without considering the regional nuances of African markets may disproportionately impact developing ecosystems, further hindering their growth.

Strengthening Bonds Between Players and Agents

Despite the challenges, the recent rule change could lead to more meaningful relationships between players and their agents. Abdallah believes this shift will enhance professionalism in the industry: “I believe that this will strengthen the bond between agents and their clients and foster more professional relationships.” His agency, Sincerity Marketing Services, prioritizes teamwork and loyalty, ensuring that players receive comprehensive support for both their careers and personal growth. This approach may help agents establish their value, especially in an environment where trust and reliability are essential.

Addressing Club Infrastructure and Payment Obligations

A significant concern related to the rule is the issue of clubs fulfilling their payment obligations. When clubs fail to meet their financial commitments, it creates tension in the relationship between agents and players. Abdallah emphasizes the importance of agents advocating for their clients, ensuring that payment terms are honoured and that players are protected from exploitative practices. This situation highlights the need for improved club management throughout Africa. As leagues develop, addressing these systemic issues will be crucial for creating an environment where players and agents can prosper.

Hindrance to Talent

Many African players depend on agents to connect them with opportunities abroad. However, if these relationships are financially strained or limited by regulations, fewer players may be able to break into global markets. This could reduce the region’s visibility and potential influence in international basketball. As a result, the constraints imposed by FIBA could have a broader impact, limiting Africa’s ability to export talent and gain recognition in the global sports arena.

The recent rule change presents a unique opportunity for African basketball to evolve. By investing in local leagues and improving domestic recruitment strategies, Africa can reduce its reliance on international pathways. Basketball federations across the continent must step up to provide guidance and resources for players who are navigating these new dynamics. Additionally, it will be essential for these federations to advocate for the unique needs of emerging markets to ensure that FIBA’s regulations evolve in a way that supports their growth.