The growth in Georgia will drive the HVLP fitness operator’s plans to open 250+ gyms nationwide by 2030

High-value, low-price (HVLP) fitness operator EoS Fitness plans to open more than 50 gyms across Georgia over the next decade, with the first locations set to open by 2027. The amenity-rich fitness brand has over 175 locations in Arizona, California, Florida, Texas and Utah open or in the works. Next year, EoS Fitness plans to open more than 30 gyms.

The announcement comes as HVLP fitness brands and their budget-friendly price points have resonated with fitness consumers in the U.S. and overseas.

“Atlanta is the third fastest growing metropolitan area in the U.S., and venturing here represents a key milestone in our long-term vision for EoS,” EoS Fitness CEO Rich Drengberg said. “Building on our dynamic reach across the West and Southwest, we are making bold strides in the East with more gyms in Florida and new locations coming soon to Georgia. Our continued progress underscores our dedication to making fitness accessible to more and more people as we revolutionize the standards for fitness and wellness.”

The future Atlanta-area EoS Fitness clubs will offer certified personal trainers, strength and cardio equipment, functional training turf areas, fitness programs like Booty Builder Lab and Fitness Unchained and popular wellness therapies such as cryotherapy, cold plunges and infrared saunas.

“Our gyms deliver a premium experience at an affordable price and we’re excited to introduce EoS to fitness enthusiasts across the Atlanta market,” EoS Fitness chief growth officer Dave Reiseman said. “As we continue to grow both in Atlanta and around the country, we’re also focused on making a positive impact in the communities we serve. Whether it’s by offering new careers in fitness or giving back to local charities, changing lives through fitness is part of our mission here at EoS.”