In affluent Brunei, Temu is available in both English and the official Malay language. The tiny nation, with a population of more 450,000, has one of the world’s highest standards of living, based on its bountiful oil and gas reserves.

Temu did not immediately respond to a request for comment on Friday.

The latest expansion initiatives of Temu reflect its efforts to grow in Southeast Asia – home to nearly 700 million people and collectively amounts to the world’s fifth-largest economy, according to think tank Lowy Institute – even as the company faces a ban in Indonesia, which is the region’s biggest e-commerce market.