Cricket star Ravi Jadeja to represent VTEX in US campaign
Ravindra Jadeja, a star all-around player on India’s national cricket team, is the new global brand ambassador of digital commerce provider VTEX.
The stated goal of the campaign is to use Jadeja to promote both VTEX and the sport of cricket within US business circles. VTEX works with Colgate, Sony, Stanley Black & Decker and Whirlpool, among other brands.
Jadeja is a celebrated batsman and bowler who has starred in all three cricket formats internationally as well as in the domestic Indian Premier League. P11 Group’s Nick Hunter brokered the partnership.
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