Cricket Australia walks away from Commonwealth Bank sponsorship after 37 years
“Lyn Larsen led the women’s team to victory against England in the Women’s Ashes, and Allan Border captained the men’s team in their first Cricket World Cup victory.
“Cricket has come a long way since then – and we’re incredibly grateful to CommBank for the role they’ve played in driving the game forward.”
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A CBA spokesperson said: “We were keen to continue our long-standing relationship with Cricket Australia and made a very attractive offer to them, but they have decided on commercial grounds to go in a different direction.”
Commonwealth Bank Group executive of marketing and corporate affairs, Monique Macleod, said in a statement: “We have enjoyed being part of Australian cricket. Watching the women’s game go from strength to strength and seeing so many of our amazing women cricketers inspire young girls to pick up a bat or a ball is something the bank’s incredibly proud of.”
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