A new report from Jampp, in collaboration with Apptopia and M&C Saatchi Performance, highlights the power of creative ad strategies in maximizing return on investment (ROI) for shopping apps. The guide, “Profit by Design (Shopping Edition)”, explores how high-performing ad creatives drive higher engagement, conversions, and long-term growth.

The study emphasizes that compelling ad designs — incorporating the right formats, messaging, and interactive elements — are key to converting impressions into meaningful user actions. With multiple touchpoints in a user’s journey, a strong creative strategy can make or break the decision to install and engage with a shopping app.

Key insights from the report:

• Key regional insights into the state of shopping apps in 2024
• Emerging ad formats and features to test in 2025
• DOs and DON’Ts for optimizing creative performance
• Complementary growth strategies for sustained app success
• Expert contributions from Fetch, Magazine Luiza, and OTTO

With real-world examples and actionable insights, this guide equips marketers with proven tactics to expand their user base and increase sales through optimized ad creatives.