The Laura Mercier Apple Vision Pro app experience.

Laura Mercier is expanding its metaverse commerce presence using augmented/virtual reality from Apple.

In December 2022, Laura Mercier opened World of Beauty, its first virtually experiential e-commerce presence. Working with immersive shopping platform and Apple visionOS developer Obsess, the company utilizes web-based virtual reality (VR) and augmented reality (AR) to offer an HD-quality, 3D and 360-degree metaverse experience.

Now, Laura Mercier is building on its partnership with Obsess to roll out a beauty shopping app for Apple Vision Pro, which is controlled by a user’s eyes and hands and offered via the App Store. 

Laura Mercier’s new Apple Vision Pro-enabled app experience allows users to shop and explore products by category and also features shoppable videos and interactive, ultra-high-definition 3D unboxing experiences. 

Inside the app, shoppers can seamlessly explore Laura Mercier products while immersed in their choice of metaverse settings, such as a New York boutique or a Parisian design studio.

The content hub inside the app showcases high-fidelity shoppable videos optimized for Apple Vision Pro. Visitors can watch expert tutorials featuring Laura Mercier’s latest products, which they can then seamlessly purchase directly within the app.