Only 8% of shoppers said they will wait until the last minute to shop for the holidays and start buying gifts in December.
A large chunk of consumers are planning to begin holiday shopping before November.
That’s according to a new survey from Gartner, Inc., which found that 32% of consumers said they will begin holiday shopping “between July and October.” Just under three-in-10 (29%) said they plan to start in November, and 8% said they will wait until the last minute and start buying gifts in December.
While getting a head start on holiday shopping, only 14% of consumers plan to spend more than last year, with 64% of consumers planning to maintain their spend and 21% of consumers pulling back amid increased prices.
The survey found that consumers are concerned that in-store prices are not competitive with online prices, with a fifth (20%) of consumers planning to increase their online shopping behavior this year. Six-in-10 consumers say they have at least one concern about shopping in-store this holiday season, including higher prices (40%), inventory challenges (28%), selection issues (18%) and security concerns (14%), all of which saw increases in the last year.
At 505 W. Chapel Hill St. in Durham, overgrown grass splits cements, graffiti clings to signs, rust covers an outdoor staircase, and broken glass splinters wind
Gen Z‘s relationship with platforms like TikTok is more complicated than it seems at first glance. In the past three weeks, two different stat
If you're only shopping at Walmart for household essentials like vacuums and laundry detergent, you're missing out. Over the last few years, the retailer has pa
PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more