OPEX’s CoachRx platform covers the many needs of fitness coaches from top to bottom
The first steps in any personal training career journey are crucial — requiring persistence, patience and valor. They’re also easier to take when fitness coaches have a fitting software solution by their side. Few, if any, have a better understanding of how to provide that than OPEX Fitness – with CoachRx, the all-in-one fitness coaching platform.
“As a fitness professional, your primary goal is to deliver exceptional value to your clients while efficiently managing your business operations,” said Kandace Dickson, CMO of OPEX & CoachRx. “The right personal training software can streamline your workflow, enhance client engagement, and provide you with the tools needed to scale your business. Conversely, the wrong choice can lead to inefficiencies, reduced client satisfaction, and missed opportunities for growth.”
Know What You Want
With an abundance of software management tools out there, fitness coaches need to look inward before anything when selecting a solution to move forward with. Coaches must first identify their specific needs — then pick the software that best meets them.
OPEX views individual goals, program design efficiency, coach-client relationship development, and business scaling as vital concepts to address before selecting a software solution. Client base size and format, budgetary constraints, consultation methods, means of billing require thoughtful consideration as well.
“Most coaches and trainers coach because they love fitness, are grateful for the impact it’s had on their lives, and they find fulfillment in paying that forward,” said Dickson. “They dig into all the areas of mastery assessment, program design, skill progression, behavior change, consultation etc. But pausing for business planning and modeling often gets brushed off or rushed. Your coaching software should be an extension of your service and workflow, it should make your work flow seamlessly. That is worth a moment of reflection and strategy.”
Time to Choose
When looking at the many different software solutions, OPEX emphasizes a concentration on client evaluation tools, program design, client experience and business management tools.
Your client’s physical capabilities, lifestyle and goals are vital signs directing fitness coaches on how to develop personalized training programs as well as effectively connect the client to the program to achieve the results they desire. That leads to a greater client experience, which spurs retention. Modern management tools make sure things run optimally on the operator side as well.
“Understanding your clients’ current abilities, beliefs, lifestyle habits,, and goals is crucial for personalized program design,” said Dickson. “Efficiency in your daily coaching workflow and the ability to break through the screen to develop real connection is crucial for the success of your coaching practice.”
CoachRx believes in increasing the value of the coach and enabling them to provide exceptional client experiences that offer scalability and support the coaching delivering services across all aspects of fitness. One’s software should expand in unison with his or her business. Doing so is integral to sustained growth and long term career success. It should facilitate more than just physical training programs, especially today considering the attention wellness modalities are drawing, and client demand for holistic health
Customer service and the team behind your software warrant attention as well. In some cases, a software solution is only as strong as the team working behind it.
“In a world where fitness coaching is increasingly commoditized, CoachRx stands out by offering a platform that genuinely understands and caters to the needs of modern fitness coaches and their clients,” said Dickson. “We are in fact career coaches ourselves, who understand the unique challenges of the industry. Our commitment to excellence ensures continuous improvement and innovation, providing coaches with the best tools and support to succeed.”
The CoachRx Difference
When it comes to satisfying these many needs, OPEX has an ace in the hole with CoachRx. The all-in-one fitness coaching software helps users increase productivity with a bushel of tools to run their business operations more smoothly, professionalize their services and foster better relationships with clients.
CoachRx empowers coaches and trainers to offer 360 fitness and lifestyle services, beginning with assessments and fitness monitoring exercises. It then enables coaches to design personalized programs, tapping artificial intelligence and making suggestions tailored to specific clients based on their data and OPEX’s knowledge base of over 3M characters and 25 years of coaching education and program design.
In terms of business management tools, the software carries a comprehensive business suite that features automated billing, financial tracking and client management options to minimize administrative tasks and allow fitness coaches to focus on what’s really important — coaching their clients.
“Our purpose is to increase the value of the coach,” OPEX CEO Carl Hardwick told Athletech News in February. “The platform is designed to support deep, one-on-one coaching relationships as its first and primary objective.”
Additional Benefits
CoachRx also developed the concept of touchpoints, which further improve the client experience and boost retention.
Touchpoints refer to the number of meaningful interactions between clients and coaches, often in the form of texts or emails. OPEX found that the more touchpoints, the better, as one touchpoint per week translates to a 58% compliance rate, whereas more than two renders a 75% compliance rate.
Health needs beyond physical fitness are tackled with personalized lifestyle and nutrition program options within the CoachRx platform. Coaches can seamlessly weave them into any client program and track their progress.
Scalability also comes easy for CoachRx users with bulk client import, onboarding and even complementary transition assistance features so no surging business gets anchored down by administrative chores. It’s all backed by a supportive team featuring experienced coaches who know how to navigate the industry’s unique challenges.
“Selecting the right personal training software requires a thorough evaluation of your business needs and the features offered by potential platforms,” said Dickson. “By choosing a platform like CoachRx, you can streamline your operations, enhance client satisfaction, and grow your coaching business with confidence.”
OPEX and CoachRx are committed to increasing the value of the fitness coach, as educators they have produced several free coaching education resources to help you elevate your coaching practice, deepen client relationships and scale your business with confidence. You can find several free guides, resources, and classes here.
