Coach360 announces the launch of Marketplace by Coach360, a groundbreaking platform designed to address staffing and development challenges in the health and fitness industry. With nearly half of facility owners identifying recruitment and hiring as their top concerns, Marketplace by Coach360 offers an effective solution to support club and studio owners in strengthening their workforce.

High turnover rates have long impacted the fitness industry, with 80% of coaches exiting the field within their first year. Marketplace by Coach360 aims to reverse this trend by connecting coaches with job opportunities and promising robust career growth resources. Acting as an “Indeed” for coaches, with the community-building features of “Meetup,” the platform fosters employment and professional development to help coaches build sustainable, fulfilling careers.

“The fitness industry continues to grapple with high turnover and staffing shortages, challenges that have only intensified in 2024,” says Kathleen Ferguson, Founder and CEO of Coach360. “Shifts in work expectations and demands for career flexibility and growth are reshaping the field. Marketplace by Coach360 bridges club owners seeking reliable talent with coaches pursuing rewarding, long-term career paths. Our mission is to create a resilient, connected ecosystem for all.”

Coach360 has also established important partnerships with NCSF (National Council on Strength & Fitness), a prominent certification body boasting over 250,000 members, and Clean Plates, a consumer brand with a subscriber base exceeding 300,000. Through this collaboration, NCSF will provide its members with job access and the opportunity to post job listings. Meanwhile, Clean Plates will grant its subscribers access to small group sessions focused on fitness, behavioral change, nutrition, and wellness.

Built on three core pillars—Media, Community, and Marketplace—Coach360 supports wellness professionals worldwide with essential career-building tools. The platform enables coaches to hybridize their profession by connecting them to job opportunities within brick-and-mortar facilities while equipping them with the sales and business acumen needed to build thriving independent businesses. The Media arm provides newsletters, social channels, and digital reports; the Community offers curated experiences; and the Marketplace links coaches, companies, and clients, fueling professional growth and fostering essential industry connections.

Marketplace by Coach360 empowers health and fitness professionals to advance their careers and serve clients more effectively, creating a stronger, more resilient wellness community that benefits coaches, club owners, and consumers alike. Built in close collaboration with Amalgama, a leading technology development team in the health and fitness space. Coach built, coach tested and coach approved.