For 37 years, CBl served as a trusted source of industry news for HFA members and the global fitness community. The way people consume news has changed, and this rebrand is designed to meet the industry’s need for further conversation and a deeper understanding of trending industry topics.

“Health & Fitness Business isn’t just a name change—it’s a complete reimagining of how our content serves the industry,” said Jim Schmaltz, HFB editor-in-chief. “Our members have many sources where they can access news. What they often don’t get is depth. To put it simply, it’s easy to get the ‘what’ and ‘when’ of a news story—it’s not as easy to get the ‘why.’ We want to complement the immediacy of digital news with an analytical exploration of issues affecting the health and fitness industry.”

In addition to the new name, HFB will have the following new features:

• A visually dynamic design featuring bold graphics and imagery while maintaining readability;
• A shift to topic-focused editions—10 issues per year—diving deep into crucial industry conversations, such as money, mental wellness, technology, and global trends;
• An increased global perspective, with every issue incorporating submissions from international viewpoints;
• A focus on member benefits, reporting on the strategy behind HFA’s advocacy, education, and research efforts, and increasing awareness of member resources and exclusive offers.

Most importantly, HFB will be a platform for the industry’s voices.

“We want this magazine to reflect our members and their experiences,” said Schmaltz. “We’ll feature stories from members who have found success and want to share their experiences and advice, helping to connect, promote, and grow the industry around the world.”