Named Digital Agency of the Year, AKQA has been at the helm of successful campaigns with the likes of Coca-Cola, Uber, IBM, Louis Vuitton, and Netflix, to name a few.

“This was a dream brief for our team — an opportunity to have an impact the game of golf during this critical juncture for the sport while honouring its rich tradition,” says Emil Jonsson, Group Creative Director at AKQA Sweden. “In partnership with Cleeks Golf Club, we’ve launched a brand to lead the way in shaping the future of how golf is perceived, consumed, and played.”

A mainstay in the business world, Team General Manager Jonas Mårtensson was the former CEO of Mojang – the video game developer owned by Microsoft and known for producing the most-sold video game of all-time, Minecraft. Now at the helm of Cleeks Golf Club, Mårtensson is ushering in a new era of professional golf by developing a brand identity for a team within a traditionally individualized sport.

“I’m incredibly honored to take on the challenge of leveraging my past brand-building experience in order to introduce new audiences to the world of golf,” says Mårtensson. “In terms of like-minded partners, there’s simply none better than AKQA to bolster our impact, expand our reach and help us innovate the future of the game.”

“Moving forward we will be partnering with extraordinary organizations, brands, artists, designers and individuals who share our vision of sport, art and culture.”

As last year’s LIV Golf Houston team champions, Cleeks Golf Club will aim to build on its momentum heading into the 2025 LIV Golf League season which tees off at LIV Golf Riyadh from February 6-8.