Vanderbilt football coach Clark Lea detailed Thursday how his team fell behind in NIL early in his coaching tenure.
While Lea finally saw increased investment in NIL prior to the 2024 season, that money was mostly used to add transfers.
“We still have not engaged in the paying of high school players, and we are behind because of it,” Lea said. “There’s not a world anymore that exists where that’s not a part of the equation.”
According to Lea, in 2023 the team had access to a “minuscule” amount of NIL. That amount was set to triple in the offseason, but then doubled again in the span of a week, allowing the Commodores to invest more heavily in transfers such as quarterbacks Nate Johnson and Diego Pavia, tight end Eli Stowers, offensive linemen Chase Mitchell and Steven Losoya, linebacker/safety Randon Fontenette and pass-rushers Zaylin Wood and Khordae Sydnor.
But that hasn’t happened as much with high school recruiting. Missouri (3-0), the team that Vanderbilt plays Saturday (3:15 p.m. CT, SEC Network), is a team that took advantage early of NIL for recruiting. Part of that was due to a state law passed in 2023 that allowed high schoolers in Missouri to earn NIL only if they commit to a school in state. But the Tigers were already taking advantage before that, landing five-star wide receiver Luther Burden in 2021.
“I think (Missouri coach Eli Drinkwitz) evolved and adapted quickly,” Lea said. “And Missouri evolved and adapted quickly to the new landscape. And there’s no mystery that this team, again, was battling for bowl games a couple years ago, now is in a position to fight for prominence in the sport.”
Missouri has had rare stability at quarterback, with a third-year starter in Brady Cook, and Burden too is in his third season with the program.
In his first year with the program, Lea said, the team had to focus on how to get recovery shakes after practice. NIL was a long way from anyone’s minds. Now, Vanderbilt has built up its infrastructure, but there’s a constant demand for more in every program.
“I expect (our NIL) to probably double again,” Lea said. “That still puts us somewhere in the bottom half of our league. And then with high school players involved in that too, there’s addition there. So again, we’re moving forward, but we’re still behind.”
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Aria Gerson covers Vanderbilt athletics for The Tennessean. Contact her at agerson@gannett.com or on X, formerly Twitter, @aria_gerson.
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