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Feb. 1 marks the start of both a new month and Black History Month—a time to honor Black culture, reflect on history, and show support for the Black community. 

One easy and impactful way to do that? Shopping Black-owned businesses. 

Black-owned brands are shaking things up with products just as diverse and exciting as the people they celebrate. Our shopping experts are spotlighting standout brands across the beauty, skincare, and home categories that support Black-owned businesses and can be used and loved by anybody, regardless of skin tone.

Buttah Skin’s whipped shea butter body lotion is a must for glowing skin, while Unsun Cosmetics offers SPF formulas designed to blend seamlessly on deeper skin tones. 

For homebodies that need ambience and home fragrance lovers, Brooklyn Candle Studio crafts candles and diffusers inspired by dreamy destinations like Santorini, Maui, and Marrakesh. 

Supporting these brands helps to celebrate beauty in all its forms, recognize the talent of marginalized voices, and says yes to products that work for everyone. Discover your new favorite Black-owned brands below.