NBA
Warner Bros. Discovery to sue NBA after losing bid for…
Warner Bros Discovery will sue the National Basketball Association in New York after the league rejected its matching bid for TV broadcasting right
The Bounce: Your 2024 Olympic basketball primer
The Bounce Newsletter | This is The Athletic’s daily NBA newsletter. Sign up here to receive The Bounce directly in your inbox.Now that the NBA is gettin
Here’s what the NBA’s new media deal means for hoops…
The SummaryThe NBA's new media rights deal means a big shift in where people will be watching games starting in 2025, adding NBC and Amazon and moving away from
:max_bytes(150000):strip_icc()/GettyImages-2157528659-8500d7eaf8d049ed8b30498850dc782d.jpg "What’s Next for the Winners—and Big Loser—of the New NBA Media Rights")
What’s Next for the Winners—and Big Loser—of the New NBA…
Key Takeaways The NBA on Wednesday announced the winners of its new 11-year, reportedly $77 billion media rights deal.Rights have been granted to The Walt Disne
The NBA’s Landmark TV Deal Shows What Matters | Defector
The NBA struck a new TV deal Wednesday afternoon. Maybe Mark Cuban miscalculated when he chose to sell high, because it's as big as the optimists had been proph
NBA Loss Sinks Warner Bros. Discovery Stock – Bad For…
Shares of Warner Bros. Discovery fell about 8% at market open after the NBA‘s announcement yesterday of three big rights deals with three WBD rivals,
Inside the Suns – Topics: Summer League, David Roddy, Mat…
Welcome to ‘Inside the Suns’, your weekly deep down analysis of the current Phoenix Suns team. Each week the Fantable - a round table of Bright Siders -
Projecting Warriors’ Depth Chart, Rotation After 2024 NBA Free Agency
Think of that depth chart as both fluid and a little misleading.For starters, we're not entirely sure about the starters. Coach Steve Kerr usually practices cau
Projecting Bulls’ Depth Chart, Rotation After 2024 NBA Free Agency
For months, Alex Caruso had loomed as one of the top trade chips in the entire market. That Chicago wound up flipping him for only Josh Giddey highlights just h
The Celtics Define Greatness in Any Era
There is a note of skepticism in Jayson Tatum’s voice. “That’s a real picture?” he asks, peering down at the Jan. 9, 1956, cover of Sports Illustrated.
Report details significant role for Mike Tirico in NBC’s NBA…
Mike Tirico, one of the most recognizable faces and voices in sports broadcasting, will be a big part of NBC’s new NBA package. One idea has been that,
Amazon is building a sports media empire. What’s next?
Jay Marine, the head of Amazon Prime’s sports division, got a call in mid-April from NBA Commissioner Adam Silver, who had news. Both ESPN and TNT Sports, who
