Caitlin Clark among highest-paid female athletes in the world; what is her value to WNBA?
Iowa women’s basketball honored during Iowa football vs. Northwestern
Caitlin Clark and members of Iowa women’s basketball were honored on field at Kinnick Stadium during the Iowa football vs. Northwestern game.
A recent story in the Indianapolis Star attempted to put WNBA superstar Caitlin Clark’s economic value into perspective.
Indy Star reporter Dana Hunsinger Benbow interviewed finance and pro sports experts to get a sense of what the former Iowa women’s basketball player has meant to the bottom line of the league and the city of Indianapolis.
Clark, who is among the top 10 highest-paid female athletes in the world, is responsible for 26.5% of the WNBA’s leaguewide activity for the 2024 season, including attendance, merchandise sales and television − according to a valuation guru the Star interviewed.
One player responsible for more than a quarter of the league’s financial activity. That’s not a typo.
Denbow’s story also details how the WNBA’s players are long overdue for a bigger share of the league’s revenue pie.
As for Clark’s earnings in 2024? The Sportico “highest-paid” list estimates Clark earned $11.1 million −$100,000 in salary/winnings, $11 million in endorsements. Clark has lucrative deals with Nike, State Farm, Gatorade, Gainbridge and others.
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