WASHINGTON: Bully Pulpit International has launched a sports transformation service.
BPI developed the digital sports communications offering to help clients drive consistent stories across stakeholder groups as changes require a new kind of communications approach, the firm said in a statement. Major changes in the sports world include more monetization opportunities for athletes, the growing popularity of women’s sports and more government scrutiny.
BPI president Andrew Bleeker said via email that building a sports practice has been “one of the most exciting challenges I’ve been lucky enough to face” in recent years.
“What’s been so rewarding for us is to apply our experience to help amazing sports leaders transform their organizations and impact to include a far broader set of stakeholders and global challenges,” said Bleeker, via email.
Some technologies changing the sports industry include the emergence of immersive technologies, virtual events, data-driven experiences, interactive statistics websites and gaming environments.
BPI developed the digital sports service with the help of Mark Patricof and Terrence Burns as outside senior advisers. Patricof is CEO of private equity firm Patricof Co, and Burns is the owner, chairman and CEO of media company T.Burns Sports Group.
BPI reported a revenue increase of 9% to $67 million globally and in the U.S. in 2023, according to PRWeek’s Agency Business Report 2024.
