Big Shopping Centers introduces mixed-use concept with BIG FASHION complex

The Big Shopping Centers Group continues the development momentum and begins the marketing of BIG FASHION PTV, which in the first phase will invest over NIS 2 billion. The complex will be built on the corner of Jabotinsky Street – Moshe Dayan in Petah Tikva, on the site of the former Kaniel factory, near the train station relief. The complex is a large-scale mixed-use project with about 65,000 square meters of commerce, about 250,000 square meters of offices and about 10,000 square meters of hotels and 150,000 square meters of underground parking with about 3,000 parking spaces.

This is a huge project with a total area of about 63 dunams that will include 3 40-story employment towers, a hotel and in a future phase if it is possible to combine housing for rent and sheltered housing, commercial areas, and an underground parking lot. The design of the project will be led by the international architectural office 35L, which has signed, among other things, well-known and successful international projects, including the shopping center La Maciniesta in Barcelona and the Bernabeu stadium of Real Madrid. Alongside L35, the Israeli office of the Israeli super architect, Avner Ishar, will cooperate in leading the project.

BIG FASHION PTV complex (credit: PR)

The strategic location of BIG FASHION Petah Tikva is intended to serve as a recreation and shopping center for hundreds of thousands of households in the Petah Tikva city area as well as for hundreds of thousands of households in nearby cities within a 15 km radius: Givat Shmuel, Ramat Gan-Givataim, Kiryat Ono, Hod Hasharon and parts of Bnei Brak.

The concept of BIG FASHION Petah Tikva is a complex that is an urban, open and pastoral space where nature and the landscape meet recreation and shopping in the most populated location in the country, which combines all the uses and pleasures of the whole family, in one place together with a diverse mix of stores with an emphasis on desirable international brands of all kinds, stores Luxury flags, leading chef restaurants, innovative movie theaters, a bowling alley and activity spaces for all ages, in the open air.

Chai Galis, CEO of the Big Shopping Centers Group, notes that Big is continuing the momentum of development and growth in Israel and around the world. In the coming year, we will open 7 new projects and will continue to build our next impressive projects with the Big Fashion Petah Tikva complex being our next flagship. The complex will bring a shopping, work and recreation experience which is not known throughout Gush Dan and I am sure that the customers will be happy to come and enjoy themselves as they have been doing so in more than twenty Big complexes throughout the country for many years.

Galis also points out: “We are bringing a new concept, which is not known in the State of Israel, a concept of mixed uses of an enormous scale that is unparalleled in Israel. And according to the impressive planning, the construction of which has already begun, I believe that the customers will prove with their feet that it is possible to innovate in the field of commerce as well, the evolution will take place here as it happens in every sphere of life, the new product creates innovation and competition for the existing shopping and entertainment habits. The project will include the best brands in Israel, some of which have already secured the His presence in the project.”