Bally Sports sells naming rights to FanDuel Sports, per reports
DETROIT – As the NHL and the NBA seasons get underway, according to CNBC Sports, Bally Sports’ parent company Diamond Sports Group, which broadcasts your Detroit Tigers, Pistons, and Red Wings, is set to sell the naming rights to FanDuel Sports Network in a new deal.
The deal was announced on Wednesday (Oct. 16) night: Flutter Entertainment, the parent company of FanDuel, would purchase Bally Sports.
The network sale will be its third time reformatting in as many years. Court documents revealed on Oct. 15 that Bally Sports channels would become FanDuel.
The new deal bolsters Diamond Sports’ efforts to get out of bankruptcy protection while adding financial stability.
–> Here’s how much Comcast is paying customers who lost Bally Sports Detroit
FanDuel said the new deal will offer increased brand stability and visibility with live sports as they do not want what happened to the Tigers earlier to occur with the Pistons and Red Wings as their seasons get underway.
The financial terms have not been revealed, but the agreement allows FanDuel to purchase up to 10% equity in the new deal.
“Editor’s note: This article incorrectly stated that FanDuel was acquiring Bally Sports. It has since been corrected.
Copyright 2024 by WDIV ClickOnDetroit – All rights reserved.
Related
Four Verts: It’s sad that the Browns are quiet quitting…
(Yahoo Sports)The perfect place to start this week’s Four Verts column is with the Cleveland Browns, who have clearly decided to punt the next few seasons aft
Kelvin Sampson says ‘old school dudes’ cringe over NIL in…
Houston Cougars basketball coach Kelvin Sampson recently addressed how the NIL era has transformed his recruiting strategy. As the Cougars prepare for their upc
Why Arenas believes Steph’s ‘bad’ contract built Warriors’ dynasty
Superstars are the driving force of NBA dynasties, but one player-turned-pundit believes Steph Curry's second NBA contract is the key to the Warriors
Jarvis Greer among those inducted into Memphis Sports Hall of…
MEMPHIS, Tenn. (WMC) - The 2024 class of the Memphis Sports Hall of Fame featured one of Action News 5’s finest.Jarvis Greer, who spent 43 years at the statio
