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With tournaments in full swing and championships in the pipeline, high-design game day gear has been making its mark. Some of the biggest names in fashion, brands both old and new, have released officially licensed products that redefine what it means to look like a fan.

From American heritage label Ralph Lauren to 1970s-inspired California lifestyle brand Aviator Nation, here are the chicest clothing and accessories to represent your team without sacrificing fashion.

The timeliest of collabs, The Australian Open Collection by Polo Ralph Lauren, features a variety of men’s, women’s and kids’ styles, along with towels, totes, caps and other accessories. The official outfitter of the 2025 Australian Open, Ralph Lauren puts a tournament-forward twist on its signature preppy silhouettes.

Polo Ralp Lauren Australian Open Polo Bear Ball Cap

Polo Ralph Lauren Australian Open Packable Jacket

The NFL by Abercrombie collection has an assortment of officially licensed gear for all 32 teams in the league. Styles include oversized pullovers, baby tees, vintage-inspired graphic tees and accessories (plus a dog sweatshirt called a “Pupover”).

NFL by Abercrombie LuxeLoft Cardigan

NFL by Abercrombie Graphic Crew Sweatshirt

NFL by Abercrombie LuxeLoft V-Neck Sweater

Co-founded by Kristin Juszczyk and Emma Grede, Off Season is a newly launched luxury fashion brand with its debut collection comprised of officially licensed NFL puffer vests, jackets and long coats.

Juszczyk is a fashion designer and wife of 49ers fullback Kyle Juszczyk. Grede is the co-founder and CEO of Good American, founding partner of Skims and chairwoman of The Fifteen Percent Pledge. The limited collection is now available to shop on fanatics.com and nflshop.com.

Off Season x NFL Unisex Player Puffer Jacket Kansas City Chiefs Travis Kelce

Aviator Nation’s CFP National Championship capsule brings the brand’s laid-back, California cool style to game day gear. The freshly launched collection includes zip-ups, crewnecks and t-shirts for both Notre Dame and Ohio State fans along with general CFP National Championship 2025 clothing and hats.

Aviator Nation Notre Dame CFP 2025 Unisex Zip Hoodie

Aviator Nation Ohio State CFP 2025 Unisex Relaxed Pullover Hoodie

Aviator Nation CFP National Championship 2025 Vintage Low Rise Trucker

The Hollywood-loved womenswear label teamed with the NFL to launch a capsule of premium dickey jackets customized for all 32 teams. The NFL x Veronica Beard capsule is available to shop at veronicabeard.com and neimanmarcus.com.

NFL x Veronica Beard Dickey Jacket