The Masters has added to its sponsor roster through a new deal with Bank of America that begins at the 2025 Masters. BofA is becoming a “Champion Partner” alongside AT&T, IBM and Mercedes-Benz, which have also extended their deals in that category. BofA has been a partner of Augusta National Golf Club around its amateur events and community initiatives.

Financial terms and length of BofA’s deal were not disclosed by ANGC. An industry source pegged recent Champion Partner deals in the $20M range annually. Octagon has worked on BofA’s golf sponsorships.

Delta Air Lines, Rolex and UPS are returning as Tournament Partners, the club said.

Meanwhile, Augusta National also announced it is increasing its TV and streaming coverage hours of the tournament starting next year. Saturday’s third-round coverage will now begin at 2pm ET on CBS, one hour earlier than years prior. Additionally, Paramount+ will be adding two hours of streaming coverage – 12-2pm – on Saturday and Sunday.

The Masters’ commercial load will remain at four minutes per hour during tournament play.