After celebrating a Davis Cup victory with Team Italy, Matteo Berrettini is stepping into a new chapter. On Tuesday, Saudi Arabia’s Public Investment Fund named him as its tennis ambassador. In this role, Berrettini aims to nurture the next generation of players and elevate the sport globally. But soon after that, he has now made another big move. What’s next on the list for Berrettini?

The former Wimbledon finalist is kicking off 2025 with a fresh start, signing with IMG as his new agency. After being represented by LJ Sports Group, Berrettini is now in the hands of a powerhouse that will be managing his off-court brand. A post shared by The Tennis Letter on X read, “Matteo Berrettini has officially signed with IMG. Boss move. 🔨🇮🇹” the announcement came along with the chance to be represented by IMG Models for his off-court endeavors.

Signing with IMG could be a game-changer for Berrettini! This partnership boosts his brand appeal and opens the door to exciting opportunities through IMG Models, allowing him to showcase the charisma and style he’s well-known for off the court.

Speaking of Berrettini’s recent ventures, he joined Saudi Arabia’s $930 billion Public Investment Fund earlier this week. During the announcement on PIF’s social media, he stated, “Partnerships in tennis are everything. The team around me is so important. You have your coaches, your fitness trainers, your agents, everybody has to go in the same direction. A great partnership is built on shared values and shared goals. That’s why I’m so proud to announce that I am now a PIF Tennis Ambassador. I feel really proud and honored.”

With the motto “Together, we build the future of tennis,” Matteo Berrettini is truly setting out to inspire. After a tough 2023 season filled with injuries, he made an incredible comeback that motivated the tennis community. The 28-year-old Italian showcased great talent this year, winning three titles—Marrakech, Gstaad, and Kitzbühel. His hard work earned him the ATP Comeback Player of the Year award after rising from No. 154 back into the top 40.

Instead of letting setbacks defeat him, Berrettini faced every challenge head-on and fought his way back to the top. His resilience culminated in a heartfelt letter to the sport.

Berrettini affirms his love for tennis in a moving video diary

Many would remember the shocking moment when Berrettini was wheeled off the court at the 2023 US Open after rolling his ankle during a second-round match. This injury was just one of many challenges for the 28-year-old, who also dealt with a torn oblique muscle and surgery on his right hand, forcing him to miss the entire clay-court swing, including Roland Garros. Despite these hurdles, Berrettini found success, as he poignantly put it in a recent ATP video, “I think everything, if we can call it bad, that happened was worth it because it has led me here to enjoy you, your fullness.”

Berrettini shared his heartfelt love for tennis, stating, “Dear tennis, my whole family introduced us. It was something that ran in our blood. I think everything, if we can call it bad, that happened was worth it because it has led me here to enjoy you, your fullness. I think after all these years, I know you quite well, so it would be great to see what the future holds for us. With love, Matteo.” His emotional letter reflects not just his passion for the sport but also his resilience in overcoming adversity.

Now Berrettini is preparing for the 2025 season with exciting opportunities awaiting him. With the new ventures, the future looks bright for this talented Italian. What are your thoughts on Matteo’s prospects next season?