Screen time is always a touchy subject for parents, but when things are getting chaotic with the kiddos and you need a break, a tablet can really come in clutch.

Amazon’s Fire 7 Kids Tablet is a great option (I have two of them, one in blue and one in purple, for my 7 and 5-year-old, respectively), and it’s currently on sale for 50% off — the lowest price we’ve seen this year, in all three kid-friendly colorways.

This limited time deal takes your total cost from $110 to $55, and if you’re a Prime member, you may even qualify for free same-day shipping. This is major if you’re trying to get ready for a flight, a long car ride or even a trip to the doctor’s office, and need something captivating to occupy the troops.

The feature-rich device is designed for children aged three to seven years, and comes with a year of Amazon Kids+ content and a durable Kid-Proof Case.

With a 30% faster processor than the Fire 7 Kids 9th Generation, this newest Fire 7 version has up to 10 hours of battery life and easy-to-use parental controls that help nurture a safe, engaging and anxiety-free digital experience for kids and families.

Why should you get it now?

As the holiday season approaches, the Fire 7 Kids Tablet becomes a real time-management and sanity-saving tool for families. Speaking from experience, it can keep children entertained and educated with thousands of ad-free books, games and videos, while parents can slowly step away to focus on holiday preparations, shopping and pre-winter-break frenetics.

Plus, the 2-year worry-free guarantee means one less thing to stress about during this busy time of year.

Shop the Amazon Fire 7 Kids Tablet deal for $55, while it lasts.

Other Amazon device deals that are available now

• Amazon Fire TV Stick 4K for $30, instead of $50
• Amazon Echo Show 5 for $50, instead of $90
• Amazon Fire HD 10 Kids Pro Tablet for $110, instead of $190
• Amazon Fire 10 Kids Tablet for $110, instead of $190
• Amazon Fire Max 11 Tablet for $140, instead of $230