Amazon’s new AI Shopping Guides make it easier to research product types and buy smarter. Here’s how.
The information needed to make an informed purchase decision varies significantly with different product types, and that information also constantly changes with new technologies, product features, trends, and customer insights. Generative AI helps us scale AI Shopping Guides across Amazon’s vast selection by using large language models (LLMs) to uncover the most helpful attributes, use cases, features, brands, and terminology for each product type from our catalog data and continually ensure that information is current and relevant.
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