Doha, Qatar: Al Meera Consumer Goods Company, in collaboration with the Ministry of Commerce and Industry, reaffirms its commitment to Qatar’s economic growth with the launch of National Product Week under the slogan ‘From Us, For Us’, running from February 23 to March 1, 2025.

This initiative underscores Al Meera’s unwavering dedication to empowering Qatari products and industries, championing homegrown businesses, and promoting self-sufficiency in line with Qatar National Vision 2030.

The initiative was officially launched at Al Meera’s Umm Al Seneem/Ain Khaled Branch.

Attendees from the Ministry of Commerce and Industry included Hassan Al Ghanim, Assistant Undersecretary for Consumer Affairs, Dr. Mohamed Al Sayed, Director of the National Product Competitiveness Support Department, and Jassim Al Kuwari, Head of the National Product Competitiveness Support Department.

Attendees from Al Meera included Roger Ferzli, Acting CEO, and other executive management as well as Al Meera customers.

To mark the occasion, the launch event was transformed into a dynamic and engaging celebration, featuring an array of activations designed to showcase the best of Qatari products.

Customers were treated to an immersive shopping experience with exclusive food sampling stations, interactive activations by local vendors, and live tastings from Al Meera’s fresh sections.

As the leading national retailer, Al Meera prioritises national products across all operations. To incentivise customers, Al Meera is offering double Meera Rewards points on all Made in Qatar products. This exclusive offer rewards customers who actively support local industries while enjoying greater value on their shopping.

On this occasion, Al Meera, stated: “We are delighted to launch this initiative, reinforcing our unwavering commitment to supporting Qatari products. Al Meera remains a leader in promoting national products, from local farms to SMEs and productive families, providing them with prominent display spaces in our nationwide branches. These platforms facilitate their growth, enhance their market position, and ensure wider accessibility for customers. We are also pleased to reward customers who choose these high-quality national brands. This initiative further demonstrates our dedication to sustainable development and aligns with Qatar’s efforts to strengthen food and economic security, as outlined in the Qatar National Vision 2030.”