On today’s episode of Asking for a Trend, Host Josh Lipton breaks down some of the top stories and themes of the trading week.

Daymond John, FUBU and the Shark Group founder, and Brandon Sawalich, Starkey CEO, discuss how Starkey is using AI to revolutionize the hearing aid industry.

John explains that he uses Starkey hearing aids, and explains, “they’re way more than something that I just use to amplify hearing, which is probably the most important part. But now I can use them for so much more.” Sawalich explains that Starkey is “redefining hearing aids and eliminating the stigma of what hearing aids is.” He continues, “It’s not about amplifying sound. You have a mini computer inside your ear where basically the ear is the new wrist, and helping people be the best selves they can be each and every day.” The technology can be used for things like listening to music, sending messages, and translating languages. Sawalich even calls it “your personal assistant.”

Women’s sports have captured investors’ attention as WNBA viewership soars to a record high amid the WNBA Finals. Fortuna Investments CEO Justus Parmar breaks down why the venture capital firm is investing in women’s sports. Parmar outlines his view that sports is an emerging investment area with women’s sport representing an especially attractive investment opportunity. “It’s a very unique asset class. So you’ve got the big four men’s clubs. Those are kind of the blue-chip stocks of the portfolio. You’ve got men’s baseball, men’s basketball, men’s football, obviously, and NHL hockey… When it comes to women’s sports, it’s much like a, I don’t want to say a venture or a growth investment, but you know, some people think it’s underrepresented.”

Finally, Josh Lipton breaks down what to watch next week, from Tesla (TSLA) earnings to fresh housing data.

This post was written by Melanie Riehl