Starring in a new emotive Qatar Airways TV commercial is as easy as uploading an image of yourself to a new global ‘AI Adventure’ film that uses cutting-edge technology to insert you into the commercial.

In an industry-first, the Qatar Airways campaign offers the opportunity to be part of the story utilising advanced AI capabilities so you can upload a still image of yourself within the film, set in London, which then makes you the star.

“This reaffirms the airline’s dedication to placing customers at its very heart,” the airline said.

As part of the innovative campaign, viewers can select from multiple scenes within the film to star as the leading roles. Thanks to AI technology, the characters will be an accurate reflection of the viewer’s appearance, adapting to their facial features and skin tone.

Our office had a great deal of fun immersing male photos into female characters and vice versa. Try it for yourself. To be a part of the emotive AI adventure, visit:  flyqatar.com and watch the film on Qatar Airways YouTube channel below.

Qatar Airways Group CEO, Engr. Badr Mohammed Al-Meer, said: “At Qatar Airways, we go beyond simply meeting customer expectations – it’s about anticipating their needs and crafting experiences that resonate on a personal level. The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable superior customer experiences.”

Qatar Airways chief commercial officer, Thierry Antinori, said: “Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand, but also encapsulates our customer-centric approach, helping to turn every journey into an adventure. After all, there’s no limit to how far a dream can take you.”

Qatar Airways senior vice president of global marketing & corporate communications, Babar Rahman, said: “With this latest campaign, we have been able to encapsulate our vision as an industry leader in innovation. Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalised connections with our audiences, ensuring every moment is truly unforgettable.”