When Adidas Golf launched its spikeless golf footwear franchise in 2020, it didn’t just want to add another carbon copy product to the growingly saturated market as spikeless golf shoes—and golf in general—started to skyrocket in popularity.
Based on name alone, CodeChaos certainly wasn’t going to be any other spikeless golf shoe. Based on look and aesthetic, it definitely wasn’t.
“At its core, it’s supposed to be a market disruptor,” Adidas Golf design director Kelly Kikuta said. “It allows us to stake our claim that we can be a progressive brand yet we do offer a lot of silhouettes to many different types of golfers who want styles that reflect their personality.
“This obviously leans more towards that person who wants to express themselves on the course in a different way as opposed to somebody who has more of a classic, buttoned-up look.”
Available in BOA and laced models for men and women worldwide as of August 1, CodeChaos 25 improves upon the line’s prior two iterations released 2020 and 2022, while maintaining its roots as a visibly different option from Adidas’ other two golf footwear franchises: the spiked Tour360 with a more traditional silhouette, and the more athletic spiked ZG series.
While the eye-catching colors and patterns make a strong first impression, it’s the technology underneath that truly makes the shoe.
A redesigned outsole features a new 3D Torsion plate to help golfers with stability during their swing and while walking the course. A new hybrid midsole featuring both the brand’s Boost and Lightstrike technologies aid in energy return and cradling the foot as well as comfort and stability. The model’s TwistGrip outsole was also updated with a new lug shape placed over a greater surface area on the outsole to add up to a 40% increase in traction-providing elements compared to the franchise’s prior models.
Designed to be as eye-catching as it is comfortable, CodeChaos 25 offers more stability and traction than ever before.
“Previous generations came with pretty simple makeup—a textile upper covered with film, Boost on the midsole and a rubber-based outsole that wrapped up and controlled Boost from wobbling too much during a swing,” Kikuta said. “It had its pros and cons. It was comfortable to play and walk in, but through some feedback from players and testers, we felt it was time to dial it up a little bit in terms of its stability, while maintaining that comfort it’s known for.”
With golf more popular than ever as 45 million Americans age 6+ played both on- and off-course golf in 2023, according to the National Golf Foundation, CodeChaos 25 offers modern-day technology wrapped in unique packaging.
While the model might not appeal to every golfer on the planet, former Welsh soccer star and avid golfer Gareth Bale is certainly a fan.
Known for having a knack of flair during his playing days, especially scoring a dramatic bicycle kick off the bench for Real Madrid in the 2018 UEFA Champions League Final against Liverpool, the long-time Adidas ambassador is taking that swagger to the course with the CodeChaos 25.
“Now that I’m working more closely with the golf team, CodeChaos 25 was a shoe I instantly gravitated towards,” Bale said. “I’ve worn all of the previous versions of CodeChaos and can confidently say I was impressed at how much traction and stability this new version offers out on the course, all while continuing to be extremely comfortable to wear.”
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By JACK BEZANTS Published: 02:35 GMT, 21 December 2024 | Updated: 02:53 GMT, 21 December 2024
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