There is simply no getting enough of Hello Kitty, the cute, red-bow-wearing character created 50 years ago and which has since been seen everywhere from phone cases to make-up to plush toys.

Now Sanrio, the character’s Japanese creator, has joined forces with Hong Kong fashion brand Grocery for a limited-edition series that launches on October 4.

1. Grocery in Hello Kitty collaboration

The 16-item collaboration includes clothing, plush dolls and handbags, with environmental conservation as the theme.

Available exclusively on Grocery’s official website, www.grogrocery.com

2. Isla de Gar pop up

London-based handbag designer Emma Garner founded Isla de Gar in 2020 to show her love for playful and sculptural design, and her handmade-to-order bags soon found a fan base.