Digital marketers connect with customers where they are, from social media to ecommerce and … [+]
As businesses continue to shift their focus in expanding their reach into new markets via online platforms, social media, and e-commerce, the demand for digital marketing professionals is rising. Skilled digital marketing management professionals are needed who can consult and design strategies for a brand’s success, form strategic partnerships, and present a business in the most favorable way to attract more clients and revenue.
Data from the U.S. Bureau of Labor Statistics reveals that the marketing industry is undergoing a surge in demand for skilled professionals, with over 31,000 new roles projected over the next few years.
A career in digital marketing can be incredibly exciting. There is a good number of remote work opportunities available in this field, the jobs within this industry tend to be quite lucrative and offer several career progression opportunities (even at the entry-level), and you have the chance to shape a brand’s image so it can resonate with its intended audience for ages to come.
If you consider yourself new to digital marketing, don’t worry, the fact that you are here reading this article means that have most likely been on the receiving end of it.
Digital marketing is when promotion for a company’s brand, products, and services is conducted through online channels instead of traditional mediums such as television, billboards, flyers, or newspapers. Digital marketers employ various strategies to connect with customers via social media, email, apps, mobile devices, and websites, and employs tools and formats including video, images and memes, infographics, long-form content (think blogs and full-length newsletters) and short-form content (think captions for Instagram posts or tweets).
Digital marketing spans a very broad variety of roles, many of which can thankfully be performed when working from home. Aside from the very obvious role of digital marketing manager or social media manager, other lucrative digital marketing careers which are also remote include:
A brand strategist works closely with marketing professionals in an organization, to design and develop the company’s positioning statement and core brand elements and messaging as well as craft a strong brand and campaign strategy. They conduct in-depth research into the market that the business operates in, and translate this into creating targeted marketing plans. You can work directly within an organization as a brand strategist, work for a digital marketing agency, or become a freelance brand strategist.
Average salary range: Between $93,063 to $116,626.
A video marketing manager oversees the video production phase as well as the marketing that is conducted post-production. This work is essential as it ensures that the videos released by a company, whether to promote a new product, demonstrate a service, or simply share an exciting update or industry insight.
Average salary range: Between $93,063 and $116,626
Affiliate marketing managers supervise all affiliate marketing activity for a business; this includes creating the strategy for the affiliate marketing program, managing all affiliate relationships and onboarding of new affiliates, and coordinating the marketing collateral and brand messaging guidelines for the affiliate marketing campaign.
Average salary range: Between $108,195 to $141,092
(Salaries are from Salary.com and Glassdoor.)
But how exactly do you find a remote job within digital marketing? Here are a number of places you can look:
Marketing professionals analyze and research market trends
What are you waiting for? Build your dream career and start applying for remote jobs today within digital marketing, using the sites listed above. Consider your breadth of skills, including any transferable experience gained working within a similar role or industry, and add this to your portfolio and resume to increase your chances of securing your remote marketing job.
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